Website updates and content for businesses across Canada
Not every job is a new website. A great many Canadian businesses have a site that is broadly fine and simply out of date — old prices, staff who left, a service they no longer offer, a copyright line stuck three years in the past.
That work suits remote collaboration better than almost anything else. You send what needs changing, we change it, you check it. There is no reason for anyone to be in the same room, and no reason to rebuild a site that is doing its job.
We take on sites we did not build, on WordPress, Joomla, Shopify, Squarespace, Wix and hand-coded builds, for clients in provinces across the country. Sometimes the honest answer is that the site is too old to keep patching economically, and we say so rather than billing hours into something with no future.
For a national business the most common gap we find is the one nobody thinks to mention: the site never says where you actually operate, so visitors from other provinces assume you do not serve them.
Website Updates and Content Creation in Toronto — Frequently Asked Questions
Costs, turnaround, and whether to update or rebuild — the questions Toronto business owners ask about changing a website they already have.
How much do website updates cost?
Small changes — text, prices, a new staff photo — are billed hourly, typically $95 to $135. A new page built to match your existing design is usually $200 to $600 depending on length and whether the content is written for you. If you need changes regularly, a monthly plan works out considerably cheaper than paying per job.
How quickly can you make a change?
Simple edits are usually done within one to two business days. Anything urgent — a wrong phone number, an incorrect price, a closure notice — we handle the same day. Larger pieces get scheduled and given a date up front.
Should I update my site or rebuild it?
Update it if the design still represents you and the platform is current — that is far cheaper and carries no risk to your search rankings. Rebuild when the site is not mobile-friendly, runs on software no longer supported, or is so slow that visitors leave. We will tell you which situation you are actually in rather than defaulting to the bigger job.
Do you write the content, or do I?
Either. Plenty of clients send text and we lay it out. When you would rather not write it, we do — interviewing you about the service, then writing it properly for both readers and search. Written content is where most website projects stall, so handing it over is often what gets a site finished.
Can you take photographs too?
Yes. Stock photography is recognisable and it undermines a small business more than most owners realise — visitors can tell, and it signals that the real thing was not worth showing. Photographs of your actual premises, team and work outperform stock consistently.
Do you update sites you did not build?
Yes, and much of this work is exactly that. We start by looking at what it runs on and what state it is in, then tell you what can be changed easily and what will be awkward. You get that assessment before committing to anything.
Will updating my site affect my Google rankings?
Done properly, it helps — fresh, accurate content is a positive signal. The risk is in careless changes: deleting pages that rank, changing URLs without redirects, or removing text that was doing the work. That is why we check what is currently earning traffic before touching it. See SEO services.
