Logo design and branding for Canadian companies
Branding is the service where meeting in person helps most and is needed least. The conversation that matters — who you are, who you are for, what you want people to feel — works fine over video, and everything after it is drawings you review at your own pace.
We have built brands for Canadian companies in fourteen industries. Working nationally raises questions a purely local brand never faces: whether the name means anything unfortunate in French, whether it is already in use by a business in another province, and whether the trademark is available across Canada rather than just unclaimed in Ontario. We are designers, not trademark agents, and we will tell you when to speak to one.
You receive the full set of files and you own them outright: vector originals, variations for dark and light backgrounds, and a short written guide so the next person who touches your brand does not have to guess.
That last point matters more than it sounds. A surprising number of businesses that come to us cannot get the original files from whoever made their logo.
Logo Design and Branding in Toronto — Frequently Asked Questions
Cost, process, file formats and ownership — the questions Toronto business owners ask before commissioning a logo or a brand identity.
How much does a logo cost in Toronto?
A logo on its own is typically $500 to $1,500. A full brand identity — logo, colour palette, typography, usage guidelines and the file set for print and web — runs $2,000 to $6,000. The gap is not extra drawings. It is the thinking about how the mark works at every size, in one colour, on a van and on a phone screen.
What is the difference between a logo and a brand?
The logo is one mark. The brand is everything that makes you recognisable without it — the colours, the typefaces, the photography, the tone. Businesses that buy only a logo tend to end up with inconsistent material, because every new poster or post becomes a fresh set of decisions. Guidelines are what stop that drift.
How many concepts do I get, and how many revisions?
Three genuinely different directions rather than one idea in three colours, then unlimited refinement of whichever you choose. Three is deliberate: two feels like no choice, and six usually means the designer has not committed to anything and is asking you to do the deciding.
What files will I receive?
Vector originals in AI, EPS, SVG and PDF, which scale to any size without losing quality, plus PNG and JPG for everyday use. Full colour, single colour, reversed for dark backgrounds, and a version that works when it is very small. A sign maker and a printer will both ask for the vector files, and having them is the difference between owning your logo and renting it.
Do I own the logo outright?
Yes. Full copyright transfers to you on final payment, along with every source file. Some designers keep the source files or licence the mark to you — ask before you commission anyone, because finding out later, when you need a sign made, is expensive.
How long does the process take?
Two to four weeks for a logo, four to six for a full identity. The first week is questions and research rather than drawing, which is the part that makes the difference between a mark that fits your business and a mark that looks fashionable.
Can you refresh my existing logo instead of starting over?
Often the better option. If the mark has recognition with your customers, throwing it away wastes something you have already paid for in years of trading. Tidying the drawing, fixing the colour, sorting the typography and producing a proper file set is usually cheaper and less disruptive than a rebrand.
Will the logo work on my website too?
It is designed for that from the start — legible at small sizes, working on light and dark backgrounds, and supplied at the resolutions a site needs. If you are building or rebuilding at the same time, doing both together means the site and the brand actually match. See website design.









































