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Investment fund website design website design by BridgeWeb

Investment fund website design

Hosper Mortgage offers Mortgage Investment Corporation funds to investors — a Comfort Fund, a Balanced Fund and a High-Yield Fund, alongside direct mortgage investing.

Investment products are a difficult thing to put on a website. The audience is cautious by definition, the subject is unfamiliar to most people who search for it, and the regulatory line between explaining a product and promoting one has to be respected throughout.

The three funds are presented side by side so the risk-and-return trade-off between them is legible at a glance, rather than requiring a visitor to open three pages and hold the details in their head. Direct mortgage investing sits alongside as a separate route for investors who want it.

The language stays explanatory rather than promotional, which is both the compliant choice and the persuasive one — an investor deciding where to place capital is reassured by clarity far more than by enthusiasm.

Date

28 September 2024

Tags

Blog, News & Magazine, Business & Corporate, Miscellaneous, Real Estate
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