SLATE Ristorante is an Italian restaurant in Toronto, serving artisanal Italian cuisine with Canadian-sourced ingredients, alongside private events and a SLATE Express service.
Restaurant websites usually get this wrong by trying to be a magazine. In practice almost every visitor wants one of four things: the menu, the address, the phone number, or a table. Everything else is decoration.
So the menu is one click from anywhere, reservations sit in the navigation rather than at the bottom of a page, and the phone number is in the header where somebody standing outside can reach it. Private events get their own space, because that is a higher-value enquiry that arrives through a different search and needs different information.
Offers such as half-price wine nights are managed by the restaurant directly, so a promotion goes up when the decision is made rather than a week later.
Gift cards are sold through the site, which turns the website into a revenue channel rather than a brochure.
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