The design brief. An online electronics store carrying everything from headphones to VR headsets, needing a homepage that merchandises promotions and products at the same time without either drowning the other.
Layout. We built the hero as a bento grid rather than the usual full-width banner — one large lifestyle tile anchoring the left, two stacked product tiles to the right. A single banner sells one message; this arrangement sells three, and the varied tile sizes create a natural reading order so the eye is led rather than left to wander.
Merchandising. Below it, a three-up promotional strip and then the product grid proper. Sale pricing is set with the original struck through beside the new figure in red, because in consumer electronics the size of the discount does more selling than the product name.
Visual language. A light, near-white interface with restrained red accents. Electronics photography is almost always shot on white, so the UI recedes and lets the products supply the colour. Category navigation stays permanently in the header, since electronics shoppers browse by type rather than scrolling.
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