Business strategy website design

The design brief. A site for a business strategy and consulting product, aimed at small businesses and creative professionals, needing to feel modern and approachable rather than corporate.

The split-colour flat-lay hero. The opening screen is an overhead photograph of a desk, but the background is split vertically down the middle — lime green on one side, teal on the other — with office objects arranged across both halves and a circular badge holding the headline at the centre.

Why the split works. Two flat colours meeting at a hard vertical edge is graphic and memorable in a way a single background never is, and the objects crossing that join tie the two halves together. It borrows from product photography and editorial styling rather than from corporate web design, which is exactly the point for a product aimed at creative small businesses.

The circular headline badge. The statement sits inside a soft yellow circle at the centre of the composition. Round shapes are rare on the web and therefore draw the eye immediately; the circle also solves the practical problem of putting legible text over a busy photograph without a heavy scrim.

Sharp change of pace. Directly beneath the loud hero the page turns white with centred serif type and a great deal of space. The contrast is deliberate and the page is better for it — the hero grabs attention, and the section below immediately proves the site can also be calm and readable. Sustaining that opening energy down the whole page would have been exhausting.

Client marks in colour. Partner logos are shown in their own brand colours rather than greyed out. Most sites desaturate logo strips for visual consistency; leaving them coloured makes them read as real companies rather than decoration, and on a page that is already colourful they do not feel out of place.

Feature grid. Six items in two rows with small line icons and short descriptions, set plainly on grey. After the hero and the statement, this section's job is purely informational, and it is styled to be scanned rather than admired.