Marco's Pizza takes orders online, with a build-your-own ordering flow, saved items and account notifications.
Food ordering is a conversion problem measured in seconds. The customer is hungry, probably on a phone, and comparing you against every other option within delivery distance. Every extra tap between opening the site and placing the order costs orders.
The build-your-deal flow is the heart of it — letting someone assemble exactly what they want without abandoning the basket halfway through, which is where most food orders are lost. Saved items mean a returning customer repeats a previous order in moments rather than rebuilding it from scratch, and that repeat behaviour is worth more than any single transaction.
Accessibility is treated as a requirement rather than an afterthought, which matters both legally and practically for a service the public uses at volume.
Built on WordPress with full ecommerce, so the menu and offers are managed by the business.
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