Melt'd serves grilled subs, fresh salads, rice bowls and soups, with catering and online ordering.
The design problem. Fast-casual restaurant website design lives or dies on how quickly a hungry visitor can see the food and act. Every extra scroll between arriving and ordering costs orders, and the competition is every other option within delivery distance.
How we designed it. The hero is a single large photograph of a loaded sub with the offer stated in three words and an Order Now button directly beneath it — no carousel, no interstitial, no scroll required to understand what this place sells.
Making the menu scannable. Below that, the four ranges are set out as illustrated icons rather than a text list. Someone deciding what to eat is browsing visually, not reading, and a row of drawn icons is parsed far faster than four headings. A full-width menu banner then acts as a second entry point for anyone who scrolled past the first.
Location and opening hours close the page as a plain, unstyled block — the two details people scroll to the bottom looking for, and the two most often buried in a footer.
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