Personal website design for public figures

Pejman Jamshidi is a former professional footballer turned actor, known for the Iranian television series that carries his name.

The design problem. A public figure's website competes with social media that is faster, more frequent and already where the audience lives. It cannot win on immediacy, so designing it as another feed guarantees an empty room. What it can be is the permanent, authoritative record — the page that outranks fan sites and aggregators when someone searches the name.

How we designed it. The structure is built around a career rather than a calendar: who he is, the football years, the acting work, and the current projects. That is what a search for the name is actually looking for, and it is what a stream of posts can never provide.

Two careers, one person. Moving from professional sport to television is unusual, and the design treats that as the story instead of flattening it into a single biography. Imagery leads throughout, as it must for someone whose work is visual, with the writing kept to what a visitor genuinely needs between photographs.